Services

SEO/SEM (Search Engine Marketing)

Google Ads & Microsoft Bing

Campaign Strategy: Define goals, target audiences, budget, and approach for Google Ads and Bing

Keyword Research: Identify high-volume, relevant keywords including long-tail and negative keywords

Campaign Buildout: Create ad groups, write compelling text ads, set up precise keyword targeting, and implement ad extensions (sitelinks, callouts)

Bid Management & Optimization: Adjust bids based on performance data, utilize automated bidding, and monitor keyword performance continuously

Conversion Tracking Setup: Implement tracking codes to measure campaign effectiveness (purchases, leads)

Reporting: Provide weekly/monthly reports on clicks, impressions, conversions, cost per conversion, and ROAS

A/B Testing: Test ad copy and headlines to optimize for performance

Retargeting: Reach previous website visitors with search ads

Competitive Analysis: Monitor competitor search ads and strategies

Budget Optimization: Performance based management and scaling recommendations

Paid Social Media Advertising

Meta, Facebook, Instagram, LinkedIn, TikTok, Snap, Pinterest, Reddit

Campaign Strategy: Plan social media ad campaigns based on platform targeting and ad formats

Audience Segmentation: Target users based on demographics, interests, behaviors, and custom audiences

Creative Ad Copy & Visuals: Develop engaging copy and visuals specific to each platform

Campaign Buildout: Set up campaigns, ad sets, and ads within each platform’s ad manager

Budget Allocation & Pacing: Distribute budget across campaigns and ad sets

Bid Management & Optimization: Utilize automated bidding, optimize for engagement and conversions

Conversion Tracking Setup: Implement platform-specific pixels and tracking codes

Reporting: Provide weekly/monthly reports on reach, impressions, engagement, clicks, conversions, and cost per conversion

A/B Testing: Test ad copy, visuals, and landing pages

Retargeting & Audience Refinement: Reach users who interacted with your social media or website

Competitive Analysis & Benchmarking: Monitor competitor social media ad strategies and performance

Channel Expansion Recommendations: Suggest new social media platforms or ad formats

Display/Programmatic Advertising

Campaign Strategy: Plan display campaigns based on goals, demographics, interests, and placements

Target specific segments using demographics, interests, behaviors, and remarketing lists

Creative Asset Coordination: Design banner ads, rich media ads, and video ads

Campaign Buildout: Set up campaigns on display networks (Google Display Network), programmatic platforms, and ad exchanges

Bid Management & Optimization: Utilize real-time bidding (RTB), optimize for viewability and CTR

Conversion Tracking Setup: Implement tracking codes for display campaigns

Reporting: Provide weekly/monthly reports on impressions, clicks, conversions, cost per conversion, and viewability

A/B Testing: Test ad designs and messaging

Retargeting: Reach users who interacted with your website or online content

Competitive Analysis: Monitor competitor display ads and strategies

Budget Allocation & Pacing: Distribute budget across campaigns and placements

Channel Expansion Recommendations: Suggest new display networks or programmatic platforms

Digital Advertising & Marketing Strategy

Discovery and Strategy Workshops

Audience Persona Development

Channel and Platform Selection Strategy

Campaign Messaging and Value Proposition Mapping

Timing and Launch Roadmap Development

Marketing Funnel Design (Top/Middle/Bottom Strategies)

Go-to-Market Campaign Playbooks

Paid + Organic Integration Strategies

Budget Planning and Forecasting

Risk Assessment and Contingency Planning

Reporting Framework Set-Up (KPIs, Frequency, Audience)

Data Analysis & Marketing Analytics

GA4 Setup (Full Event Tracking)

Pixel/Tag Installation (Meta, TikTok, LinkedIn)

Google Tag Manager (GTM) Configuration

Dashboard Creation (Looker Studio, Tableau, Sheets)

Overall Campaign Efficiency Analysis

Attribution Model Consulting

Performance Reporting

Conversion Path Analysis

Customer Journey Mapping

Competitive Analysis

Monthly Insight Reports (Actionable Recommendations)

LTV & Churn Analysis

Cohort Analysis

Testing Frameworks

Team Formation, Training & Digital Enablement

Skills Gap Analysis

Role Definitions & Team Structure

Recruitment Support

Onboarding Training Materials

Short to Mid-term Digital Leadership & Coaching

Fractional Digital Officer

Digital Project Management

Custom Training Workshops (Google Ads, Facebook Ads, Analytics, SEO