Author: ajmerricksem

The digital sea is crowded, and everyone’s trying to be seen. If you’re an ecommerce brand, Shopping Ads are your sails — powerful, targeted, and built to catch the wind of high-intent buyers. These aren’t your average ads. They’re dynamic storefronts that follow your customers from search to scroll, delivering your products at the exact… Read more

Reddit Ads—Many SMBs see a new and promising opportunity. Behind the scenes, Reddit’s ad ecosystem is shaped by inconsistent moderator control and blurred lines between community leaders and deeply rooted conflicts of interest. That’s a red flag worth noticing—Either as a user or advertiser. Why Reddit Ads Are a Hidden Gem for SMBs Reddit provides… Read more

As a business grows, so do its marketing demands. What starts as a handful of boosted posts or Google Ads experiments can quickly become a maze of platforms, data, and strategy decisions. It’s at this stage many business owners start asking: Should we hire a digital marketing agency? And eventually: Is it time to bring… Read more

Influencer fatigue and AI content overload are reshaping social media marketing in 2025. Audiences are craving real human content and brands need to stay relevant by prioritizing authenticity, transparency, and trust — Leading with human storytelling as their competitive advantage. Authenticity For years, brands relied on influencer partnerships and automated tools to sail smoothly through… Read more

If you’re running Google Ads campaigns, you’ve likely come across broad match keywords. They’re often marketed as a simple way to expand your reach and increase impressions—but for brands working with limited ad budgets, whether you’re small, medium or a large enterprise, broad match keywords can become more of a liability than a lifeline. Using… Read more